Managing Fluctuating eCommerce Database Workloads - Panel Discussion


Length: 1 Hour

Every DBA has to deal with ebbs and flows in the volume of transactions their databases process throughout the year. But particularly since the COVID-19 pandemic hit, the spikes in database activity might be on the rise in your organization, especially for companies with eCommerce transactions. Join Kevin Kline and guest panelists from Pure Storage, Summit Racing, and MindBody to learn best practices for dealing with extreme fluctuations in database transactions caused by the pandemic or other business conditions.

What you'll learn from our expert panelists:

  • Best practices DBAs can use to ensure uptime during predictable—and unpredictable—spikes in activity (such as holiday shopping, weather-related buying patterns, and other factors)
  • How to efficiently manage staffing resources to cover peak times and slow times
  • How to plan for increased reporting requests from stakeholders during high-transaction times
  • How to streamline database functions to offset reductions in resources
  • How to future-proof your database environment against potential performance slowdowns caused by external factors like the COVID-19 pandemic


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Kevin Kline

Kevin Kline

Principal Program Manager, SentryOne

Kevin (@kekline) serves as Principal Program Manager at SentryOne. He is a founder and former president of PASS and the author of popular IT books like SQL in a Nutshell. Kevin is a renowned database expert, software industry veteran, Microsoft SQL Server MVP, and long-time blogger at blogs.sentryone.com/author/kevinkline. As a noted leader in the SQL Server community, Kevin blogs about Microsoft Data Platform features and best practices, SQL Server trends, and professional development for data professionals.

Marsha Pierce

Marsha Pierce

Director of Field Solutions Architects at Pure Storage

Experienced Solutions Architect with a demonstrated history of working in the computer software industry. Skilled in Databases, Business Intelligence, Enterprise Architecture, Software Development Life Cycle (SDLC), and Networking. Strong information technology professional with a Bachelor of Science focused in Computer Science from Belmont University.

Eddie Mitchell

Eddie Mitchell

Supervisor, Data Development at Summit Racing Equipment

Eddie is the Data Development Supervisor at Summit Racing Equipment where he and his team oversee the databases, search architecture and data pipelines which power SummitRacing.com.  Eddie is a general IT ninja with 15 years of general IT experience, seven of which are data focused.  Eddie is passionate about MSSQL, Elasticsearch and any crossover between the two.  Outside of work he can be found spending time with his family, tinkering with a Raspberry Pi or playing Magic: The Gathering.

Tim Ford

Tim Ford

Executive Vice President at PASS | DBA IV at MindBody

For the last 20+ years, Tim Ford has been involved in many facets of the continued evolution of data-driven business information systems: development, security, architecture, administration, migration, high-availability solutions and consolidation. Tim has an innate knack for organization and building simple solutions to even the most complex problems facing global industries. His background in business administration and process improvement, along with years of private consulting experience, provides him (and you) with an extensive array of tools to put to work to solve the woes you face today as you build for the future.

Tim is the Executive Vice President of Marketing for PASS, the global professional association for Microsoft Data Professionals and produces technical training events in non-traditional locations through Tech Outbound, which he founded in 2010. He is also helping to introduce the world to wellness in his role as Database Administrator IV at MindBody.

Tim strives to develop well-rounded Technical Leaders through education, involvement, and community; whether through PASS, private training engagements, or through his own Tech Outbound events.

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