In this session you’ll learn why MSPs need to develop core marketing capabilities to acquire subscription customers. You’ll learn how it’s important to develop a unique value proposition, how to best leverage your relationship with ISVs like SentryOne, best practices for packing your offers, and what it means to take your services to market.
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Michele has 20 plus years of marketing experience—including demand generation, content marketing, and product marketing. She's led publishing teams in the transition from print-centric to all-media formats and has developed integrated marketing programs to engage users of IT management, infrastructure, database, and enterprise collaboration tools and services.