Marketing is the new sales - why packaged offers are critical to the modern MSP 


In this session you’ll learn why MSPs need to develop core marketing capabilities to acquire subscription customers. You’ll learn how it’s important to develop a unique value proposition, how to best leverage your relationship with ISVs like SentryOne, best practices for packing your offers, and what it means to take your services to market.





Michele Crockett Small

Michele Crockett
SentryOne Director of Product Marketing
Michele has 20 plus years of marketing experience—including demand generation, content marketing, and product marketing. She's led publishing teams in the transition from print-centric to all-media formats and has developed integrated marketing programs to engage users of IT management, infrastructure, database, and enterprise collaboration tools and services.