Building a Business Case for a SQL Server Monitoring Solution


Throughout your career, you’ve worked hard and learned many new skills, earning the trust of your boss and senior management on important technical tasks, such as ensuring optimal SQL Server performance. And now, you want to propose that your company implement SentryOne. 

Keeping SQL Server and its applications up and running is what you know; convincing management to make a third-party product purchase is a new, and daunting, necessity. And from what you’ve seen, your management team isn’t typically prone to saying yes to new software purchases.

This session will teach you a time-tested methodology for proposing technology purchases and other ideas that win approval from your business decision makers and improve your life as a data professional.

You’ll learn:

  • Mistakes to avoid when pitching an important new initiative
  • A tried-and-true workflow that gets positive results when pitching ideas to management
  • How to add even more value to your business with the time you’ll save by using SentryOne to monitor and optimize database performance

Want your purchase request to be approved by your business decision makers? Turn proposals into reality—attend this webinar to learn the skills and gain the confidence you need to make successful pitches.


Interested in additional SentryOne webinars?  Check our webinar library.

Available On Demand

Kevin Kline

Kevin Kline

Principal Program Manager, SentryOne

Kevin (@kekline) serves as Principal Program Manager at SentryOne. He is a founder and former president of PASS and the author of popular IT books like SQL in a Nutshell. Kevin is a renowned database expert, software industry veteran, Microsoft SQL Server MVP, Google Author, and long-time blogger at sqlblog.com and at kevinekline.com. As a noted leader in the IT industry, Kevin's blog covers Microsoft SQL Server features and best practices, third-party software, trends in the IT industry, and professional development for IT professionals.

Companies with the highest demands for database performance choose SentryOne